Arts Enterprise blends the arts & business to enrich the lives of thinkers and doers. We pursue entrepreneurship, education and community engagement to enable students to implement creative ideas, developing a community of passionate leaders.
Wednesday, October 27, 2010
Peter Lawrence on Bringing Design to the Business World
Great video via Fast Company. The importance of interdisciplinary collaboration to the bottom line. Recognizing the value in artists and business people working together makes sense.
Totally agree. Design stirs emotions, and people make decisions (many) based on their gut. By feeding the "intangibles" like creativity, design, and human feelings, you will grow the tangible bottom line sustainably because people will connect with your company. Humans connect with humans, not features and benefits.
Totally agree. Design stirs emotions, and people make decisions (many) based on their gut. By feeding the "intangibles" like creativity, design, and human feelings, you will grow the tangible bottom line sustainably because people will connect with your company. Humans connect with humans, not features and benefits.
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